About Us

Launching as our now well known online Boutique in 2014 as WWW.THELOVECHILD.COM.AU with a pop up store LOVECHILD LANEWAY in 2015 and growing into and opening their first brick and mortar Store LOVECHILD PLACE in 2016. Soon to follow from the laneway off the boutique, 2017 saw the launch of the LOVECHILD MARKETS. In 2018 they grew again from this concept into The LC a Market Place featuring their popular Alfresco dining area and Cocktail bar with reasturant tenants. In 2019 owner Abbey Jones made the decision to close this venue to regain independant control and influence of The LOVECHILD brand again. In 2020 The LOVECHILD brand is continuing to grow as Australias leading online retialer in Cruelty Free Fashion and also offering plant based meat alternative products. If you have been with us from day one, or joined our journey at any of the above stages, or taking a step into our world for the first time reading this, we are so happy you are here, as LOVECHILD continues to create experiences for you and grow in very big and exciting ways. Always uderlying to help the fight to end the exploitation and suffering of animals. Our story is only beginning...